The Changing Face of Media

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» Visual Oriented Search

Recently, I was forward the following beta search site address which is in development by Searchme.

http://beta.searchme.com/

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Posted by Changing Face of Media on Monday, May 05, 2008 at 4:15:00 PM

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» From Pet Rocks, Mood Rings, Beanie Babies….to Webkinz

For those of you who have kids under the age of 12 probably have been hit in the pocketbook by the newest trend…. Webkinz.

My kids are both fanatics about their lineup of Webkinz animals and I’m sure that this fad will pass in time, but for today I'm stuck shelling out for a host of stuffed animals.

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Posted by Changing Face of Media on Thursday, May 01, 2008 at 12:50:00 PM

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» Decline in Newspaper Advertising

Caught this article on the decline in newspaper advertising for 2007 -- a whopping 9.4% This decline is noted as the largest year-over-year decrease since the tracking started in 1950.

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Posted by Changing Face of Media on Monday, March 31, 2008 at 11:57:00 AM

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» Kiva.org – The Power of Social Networks

I recall an episode of the popular TV show M*A*S*H in which BJ and Hawkeye were trying to get a US serviceman from taking advantage of the local Koreans…., the serviceman said something along the lines of “you guys can’t change the world?” in which Hawkeye responded “No, just our little corner of it.”

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Posted by Changing Face of Media on Wednesday, March 26, 2008 at 10:45:00 AM

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» Paying a $540 CPM & Loving It! (For Now)

Any media strategist or planner worth their weight is always geared towards maximizing the media exposure while at the same time reducing expenses – thus driving the ROI or ROMI (Return on Marketing Investment).

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Posted by Changing Face of Media on Wednesday, March 12, 2008 at 5:55:00 PM

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» 2008 Media Predictions Update – How Am I Doing??

If you recall, I posted my 2008 Media Predictions December 10, 2007. I thought it would be good to “keep me honest” and see how half of those predictions are doing.

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Posted by Changing Face of Media on Tuesday, March 11, 2008 at 3:52:00 PM

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» Who’s Got the TUMs?

I was somewhat alarmed by an article I read in BusinessWeek this past week titled “An Ad Man Tests the Limits.”

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Posted by Changing Face of Media on Wednesday, March 05, 2008 at 4:33:00 PM

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» Kellogg on Advertising & Media

About a year ago, I was asked along with a lot of folks smarter than myself, to participate in the writing of a chapter for the new book “Kellogg on Advertising & Media.” The area I focused on was Advertising in the World of New Media. It was a great honor to have been approached to contribute to book.

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Posted by Changing Face of Media on Tuesday, February 26, 2008 at 11:03:00 AM

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» Microsoft/Yahoo Deal

By now, you’ve probably heard of the unsolicited offer by Microsoft to purchase Yahoo! for $44.6 billion in cash and stock. These types of acquisitions are always surprising when they happen, but let’s remember that rumors circulated about a year ago of a possible deal between the two companies. I’ll let the experts on Wall Street do the financial prognosis of the deal, but what does this mean for advertisers? Let’s take a look.

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Posted by Changing Face of Media on Friday, February 01, 2008 at 11:18:00 AM

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» Second Life – Where’s George Bailey and The Bailey Building & Loan When You Need It?

If you didn’t catch The Wall Street Journal today… Robin Sidel did an excellent article on the current monetary/economic tragedy occurring in Second Life. My quick summary of the article is:

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Posted by Changing Face of Media on Wednesday, January 23, 2008 at 3:18:00 PM

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» US TV Upfronts

By this time, I would have hoped the television writers strike would have been settled, but alas the saga continues.

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Posted by Changing Face of Media on Tuesday, January 22, 2008 at 4:29:00 PM

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» WSJ Makes More Content Free… But Is That Enough??

I was pleasantly surprised to read the WSJ will be making more content free on it’s website. But was disappointed that they are still debating whether to make all of it free to the general public.

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Posted by Changing Face of Media on Friday, January 11, 2008 at 12:16:00 PM

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» Hulu.com

I noticed today that Jack Myers Media Business Report had an article on Hulu.com. Just like the author Elaine Liner, I have also been experimenting with Hulu.com via an invitation to join I received a month ago.

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Posted by Changing Face of Media on Thursday, January 03, 2008 at 3:21:00 PM

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» Mirror, Mirror on the Wall…. What Media Type Might Be Fairest of Them All?

So over the holidays I started thinking (and asking others) what media type might make a comeback in FY08? The answers varied, but then I looked at the facts (courtesy of Dong Kim at ZenithOptimedia).

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Posted by Changing Face of Media on Thursday, January 03, 2008 at 1:43:00 PM

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» Dallas Ad League Presentation

I had the pleasure to speak at the Dallas Ad League’s luncheon yesterday. The topic was around Trends in Media.

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Posted by Changing Face of Media on Wednesday, December 12, 2007 at 2:10:00 PM

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» 2008 Media Predictions

With the start of a new year upon us, I’ve contacted my personal “Media Fortune Teller” to ask for guidance and wisdom on what 2008 will hold for media. I have total confidence in these predictions, however I warn you that I’m the same person who said I was destined to become a member of the rock group Poison in the 80’s.

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Posted by Changing Face of Media on Monday, December 10, 2007 at 1:32:00 PM

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» Who’s responsible for SL’s lack of reach? --- Nobody

I saw a post from Joseph Jaffe of Crayon today asking the question “Who’s responsible for Second Life’s lack of reach?” He answers the question by proposing that “we” i.e. “marketers” might be to blame.

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Posted by Changing Face of Media on Thursday, November 15, 2007 at 10:53:00 AM

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» New Cell Phone – What a Difference 2 Years Make

Two years ago was the last time I purchased a cell phone – a Motorola Razor. At the time, this cell phone had everything I could possibly want – a camera, web access, etc.

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Posted by Changing Face of Media on Tuesday, November 06, 2007 at 9:43:00 AM

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» News Alert -- Nielsen to provide data for Google TV ads

Interesting article on B to B Online about Nielsen now providing TV audience demo data for Google TV ads. I see this as another strategic move by Google to clearly provide advertisers with data and analysis which support transparency and insight.

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Posted by Changing Face of Media on Wednesday, October 24, 2007 at 2:30:00 PM

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» Facebook – The Latest Update

Wow, I’ve been a Facebook guy for about 3 months now… how time flies when you’re making friends! The press on who might purchase or invest in Facebook has been fascinating to watch as well. But I continue to come back to “what is Facebook?” “Am I connecting with friends?” “Am I more up-to-date on others?” and “how can this be utilized for media/marketing?”

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Posted by Changing Face of Media on Tuesday, October 23, 2007 at 2:39:00 PM

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» Update from Singapore

Well, I must apologize… I’ve been back from my worldwide trip for a few days and haven’t followed up on my thoughts on media in Singapore.

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Posted by Changing Face of Media on Tuesday, October 23, 2007 at 2:31:00 PM

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» Changes in China

It’s been nearly 3 years since I last was in Beijing. At that time, I was not impressed with the level unique media properties available compared with other parts of Asia Pacific e.g. Tokyo or Singapore.

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Posted by Changing Face of Media on Monday, October 08, 2007 at 7:10:00 PM

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The Changing Face of Media

» Visual Oriented Search

» From Pet Rocks, Mood Rings, Beanie Babies….to Webkinz

» Decline in Newspaper Advertising

» Kiva.org – The Power of Social Networks

» Paying a $540 CPM & Loving It! (For Now)

» 2008 Media Predictions Update – How Am I Doing??

» Who’s Got the TUMs?

» Kellogg on Advertising & Media

» Microsoft/Yahoo Deal

» Second Life – Where’s George Bailey and The Bailey Building & Loan When You Need It?

» US TV Upfronts

» WSJ Makes More Content Free… But Is That Enough??

» Hulu.com

» Mirror, Mirror on the Wall…. What Media Type Might Be Fairest of Them All?

» Dallas Ad League Presentation

» 2008 Media Predictions

» Who’s responsible for SL’s lack of reach? --- Nobody

» New Cell Phone – What a Difference 2 Years Make

» News Alert -- Nielsen to provide data for Google TV ads

» Facebook – The Latest Update

» Update from Singapore

» Changes in China

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