Remember Spock playing
3D chess in Star Trek? Well, that’s what designing a laptop is like, says Stacy
Wolff, HP’s Director of Notebook Product Design. Not only are you moving
components in three dimensions but you have to balance users’ needs against
engineering efficiency. When in doubt, says Wolff, usability wins.
Finding space for the
battery is a typical example. Engineers would prefer it at the front, under the
keyboard where it balances out the weight of the screen. However, people prefer
a thin keyboard so that their wrists are closer to the tabletop when typing.
So, a few years ago, he moved the battery back and made the keyboard thinner.
Stay Wolff and his
team of designers and engineers, backed up by HP’s $4bn-a-year investment in
R&D, are working on the challenge of reliability. “It starts with having
discipline,” he says. This discipline is the product of experience. At HP, it
is embodied in ring binders full of documents specifying the tests systems must
pass and lessons learned from previous models. But it goes beyond rules and
specifications. It’s about testing, testing and more testing. Customers increasingly
expect laptops to last for five years or more, so Wolff encourages his team to
push beyond today’s standards. “We can see from independent reports that we’re
regularly ranked number one for reliability. We’re winning and the other guys
are losing.”
Moving beyond
reliability, what’s next for notebooks? “That thing that happened with cell
phones will happen with laptops,” says Wolff. Historically, mobile phones were
grey, functional boxes. Today, they come in every size, shape, colour and
material. Inspired by designers in other fields – they regularly attend the
Milan Furniture Fair, for example – Wolff’s team is already experimenting with
innovative materials and finishes for a more stylish appearance.
See also this video interview with Wolff on YouTube and this article in BusinessWeek.
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