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Meet Mr. Wolff, HP’s laptop design guru

Published 28 September 2007, 03:39 PM

Remember Spock playing 3D chess in Star Trek? Well, that’s what designing a laptop is like, says Stacy Wolff, HP’s Director of Notebook Product Design. Not only are you moving components in three dimensions but you have to balance users’ needs against engineering efficiency. When in doubt, says Wolff, usability wins.

Finding space for the battery is a typical example. Engineers would prefer it at the front, under the keyboard where it balances out the weight of the screen. However, people prefer a thin keyboard so that their wrists are closer to the tabletop when typing. So, a few years ago, he moved the battery back and made the keyboard thinner.

Stay Wolff and his team of designers and engineers, backed up by HP’s $4bn-a-year investment in R&D, are working on the challenge of reliability. “It starts with having discipline,” he says. This discipline is the product of experience. At HP, it is embodied in ring binders full of documents specifying the tests systems must pass and lessons learned from previous models. But it goes beyond rules and specifications. It’s about testing, testing and more testing. Customers increasingly expect laptops to last for five years or more, so Wolff encourages his team to push beyond today’s standards. “We can see from independent reports that we’re regularly ranked number one for reliability. We’re winning and the other guys are losing.”

Moving beyond reliability, what’s next for notebooks? “That thing that happened with cell phones will happen with laptops,” says Wolff. Historically, mobile phones were grey, functional boxes. Today, they come in every size, shape, colour and material. Inspired by designers in other fields – they regularly attend the Milan Furniture Fair, for example – Wolff’s team is already experimenting with innovative materials and finishes for a more stylish appearance.

See also this video interview with Wolff on YouTube and this article in BusinessWeek.

Posted By warren.sander@hp.com | 1 Comments | Trackbacks | Permalink
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I purchased an hp Pavilion dv9810us laptop. I was very impressed with the laptop and its features, that is, until I got it home and started trying to type on it. Much to my dismay I discovered that the Right Shift key had been reduced to the size of a regular keyboard key. I thirty years of working with computers, I have never seen a keyboard layout without an elongated Shift key on both sides of the keyboard. Shortening the Right Shift key was done to align the Up Arrow key to be directly above the Down Arrow key. This action left a blank key to the right of the Up Arrow key. This layout seems to be pervasive on all the hp’s 17” laptop models. Even the 15” laptop models have elongated Shift keys, why on earth would hp produce a reduced size Shift key on the widest laptop they produce. I can only think that no one that can touch type ever tried this keyboard layout before it went into production. If they had, they would have found that pressing the Up Arrow key instead of the Right Shift key happens about 8 out of 10 times, especially for someone with as large of hands as I have. A very simple solution would have been to place the Up Arrow key in the spot where the blank key is located. Place the Down Arrow key directly below it and move the Right Arrow key one position to the left to be adjacent to the Left Arrow key. This is not the traditional pattern, but it makes perfect sense. The Up and Down Arrow keys would be aligned in a vertical manner and the Left and Right Arrow keys would be aligned in a horizontal manner. In each case the alignment and association with the movement of pressing the key would be consistent. Using this keyboard layout would result in the Right Shift key being almost two standard keys wide, which not quite as large as the Left Shift key, but a more than acceptable size. As a loyal hp customer since 1973 when I bought my hp 35 calculator, I am most disappointed that any equipment development team would let this keyboard layout be accepted, much less put into production. If you do not realize how important the elongated Shift key is, take a survey around any office you might walk into and see how many keyboards, desktop, laptop, or any keyboard has a Right (or Left) Shift key the size of a regular key. Some of the effects of pressing the up arrow key are positioning up in a word processor and deleting or making unexpected changes to the document, especially if you are a touch typist and only look at the paper you are typing from rather than watching the screen. Working with a spreadsheet moves you to a cell you do not want to be in and replaces the value of that cell. Filling out a form may scroll a pull-down list and result in unwanted value or take you back to a previous field or even the previous page. In Microsoft Windows you can alter the code that the Up Arrow key produces and make it equivalent to the Right Shift key, but that makes you have to toggle the Num-Lock key to use the Arrow keys on the numeric keypad. This is not a very good solution to the problem. I would even pay extra to have a revised keyboard to replace the original keyboard. As it stands now, I will be returning the laptop and purchasing a different brand because all of hp’s 17” laptops have this absurd keyboard layout. This saddens my greatly, to return a laptop that I really like. It is configured with the features I wanted, and the sales price was great. I have pictures to demonstrate my problem and proposed solution if anyone is interested.
# Tuesday, May 13, 2008 10:06 PM by PGGOODE

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