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HP Corporate AR

Numb3rs

Published 13 February 2008, 09:02 PM

Each quarter, groups of HPers in various business units perform a variation of a Kabuki play called “guidance.” It is a complex, multi-act performance with an audience of analysts from the data collection firms IDC, Gartner and others. The HPers have to follow an 8-page policy statement created and enforced by the Comptroller and members of a Disclosure Committee appointed by the HP Board.

The policy spells out who can provide guidance to the firms, when they can do it, and what they can and cannot say. For instance, aside from very senior management, no one can “give” data to the analysts. They can only do a “high-low, warm-cold” reaction to the analysts’ estimates. Giving actual data can be considered a breach of the HP Standard Code of Business Ethics.

Problems occur on the HP side when a “rogue” manager decides to work directly with the analyst firm, and outside of the guidance process. Irrespective of the intent or motivation of the manager, we can guarantee one outcome – the data given will be wrong. By the time the error is unraveled, hard feelings grow on both sides, and the culprit claims he was misquoted.

A major mental meltdown occurs on our side when an analyst sends a long questionnaire asking for detailed unit or revenue data, and none of the data fields are populated by the analyst. We pay a gazillion dollars a year for market sizing data and reports, and we are expected to do the analysts job giving him data he will feed back to us in his report. ¡Ya basta!

What other “high crimes and misdemeanors” have you seen during the quarterly numb3rs dance?

Posted By warrensander | 3 Comments | Trackbacks | Permalink


Comments

I will take the rogue manager info over the corporate AR spin any time. Any analyst worth their salt should not just feed back HP their own numbers. They should add value by placing them in the context of the market and competitors and expose the discrepancy between the HP global and the HP business unit and country manager view.
# Friday, February 15, 2008 06:23 PM by industryanalyst
Hmmm. Interesting response from an analyst. So, you would take the raw data from a country manager, rather than the "spin" which which would include pass-throughs from one country to another, inventory vs. sales, lease vs. sales, internal orders vs. sales. In other words, you would rather have incorrect data than "spin?" Because, the reality is that the rogue country manager's numbers are always higher than the corporate spin.
# Friday, February 15, 2008 09:09 PM by Bob Sakakeeny
Agreed, the lower you get in the organisation, the higher the numbers. But the more customer. product, and tech detail you can get. I am not convinced that the ERP system pass throughs you describe above produce "correct" information. Maybe from the HP accounting view, but like you said, why should you pay gazillions for your own data to come back at you?
# Saturday, February 16, 2008 10:42 AM by industryanalyst

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