Having the ability to comment on content is quite common in the Web 2.0 world, but probably very scary for the analysts at firms like Gartner, IDC and Forrester. “Whoa, have clients – especially vendors with an axe to grind – comment on my perfect research? We can’t be doing that!”
Forrester lets clients both rate and leave comments on research. Comments appear without moderation so they don’t hide critical comments. The rating bar and comment box is in the right nav bar and clearly marked os it’s easy to do. Forrester analysts have been polite and respectful of all comments, even critical ones. All around good approach.
So a tip o’ the hat to the girls and boys in Cambridge for sucking up their courage and letting clients rate and comment on research notes. (Posted by Carter Lusher)
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