Everything has gone digital. Music. Advertising. Documents. Art. Data. Photography. Economy. Community. Politics. Movies. Telephone. Voice. Television. Imaging. Internet. Video. And now Intelligence.
The “intelligence worker” used to download volumes of data from databases as a primary source of insight. Today that same worker searches through data, reports, analytics, digitized documents, and text.
Companies who unlock the hidden value of digital assets will be the first to experience digital dominance in their industries. Thomas Davenport heads down the right path in his book, “Competing on Analytics.” The book is full of creative insight into what it takes to beat the competition with strategic use of analytics. But there is more. When companies combine business intelligence with document and text-based intelligence, there is even more potential for competitive advantage.
What will it take for companies to deliver instant availability of the right information, the right documents, and the right text-based intelligence? It may not happen overnight, but the transition is in sight. For starters, companies must begin to think of their digital assets across the traditional boundaries of structured and unstructured data. Once they have crossed the chasm, they will need to identify the high return crossover points and begin building bridges between the two worlds. With bridges built, they will be able to make a tighter connection between digital intelligence and everyday decisions.
So what can we expect to happen in the world of BI to embrace the expansion of all things digital?
- Digital media and text will become mining grounds for nuggets of intelligence, much like oil companies scour geospatial data.
- Metadata will expand to provide common definitions and connectivity from databases across the digital divide.
- Dashboards will be created with common access to data and documents.
- Digital intelligence will be embedded in desktop tools for various functional areas such as human resources, marketing, or interactive media.
- Search engines will be built to return the right combination of reports, analytics, documents, and text for ultimate decision making excellence.
The digital intelligence revolution is upon us!
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