A Web color like #333399 is easy to remember. How did I get to it? I went to Pantone's Web page for their color of the year for 2008: Pantone® 18-3943 Blue Iris. There I averaged the pixel colors in the depicted Pantone 18-3943 TCX textile swatch and obtained CIELAB value (23, 27, -53), which in RGB hex coordinates is 333399.
How did Pantone get to this color? On their Web page they explain "From a color forecasting perspective, we have chosen PANTONE 18-3943 Blue Iris as the color of the year, as it best represents color direction in 2008 for fashion, cosmetics and home products," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic. Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays."
That was how they selected it. As for the description of this color, they write "Blue Iris is a beautifully balanced blue-purple. Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple, Blue Iris satisfies the need for reassurance in a complex world, while adding a hint of mystery and excitement."
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