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Mostly Color

Interactive Color Zeitgeist

Published 25 February 2008, 11:07 AM

A while back we posted about lexical clouds and the color zeitgeist, which was an off-shoot of the original color thesaurus post. At that point we hadn't completed a fully functional online version. This post takes the previous fixed example and creates an interactive color zeitgeist. We are also pleased to note that this tool has been featured on the hp idealab.

Usage
To use the zeitgeist tool, simply click on a color name to see the details about that color name. The names are color coded with their corresponding colors and sorted roughly by hue so that similar colors are closer to each other. The size of the color name is proprtional to how many people were searching for that color name relative to the other color names. So the bigger the text, the more people were searching for that color name relative to the other listed color names in that lexical cloud. The tool will start by loading on the most commonly queried color names. To see less common color name searches simply click radio buttons to the right above the lexical cloud.


Notes
These lexical clouds are based on the last 25,000 color name queries collected over the last three months with the online color thesaurus. So this roughly a winter'08 color zeitgesit. It is still the case that the most common queries still tend to be the familiar color names of red, green, blue, yellow and so on. As the color name qeries become increasingly rare it is also pretty clear that the names become longer and are less likely to be one-word color names. Also note that if your are exploring the zeitgeist using the radio buttons your 'back' and 'forward' buttons can also be used. To start over or get the default view of the color zeigeist, simply click on the left-most radio button to get a lexical cloud of the most common color name queries.

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