The Internet is an amalgam of forms blurred under epistemological pressures. In Søren Kierkegaard’s words, under this flat shower of leveled information, where everybody is interested in everything and nothing is too trivial or too important, people just accumulate information and postpone decisions indefinitely, i.e., nobody takes action and nobody is responsible for truth — there is no mastery, just gossip. He called this the æsthetic sphere of existence, exhorting us to evolve to the ethical sphere, where we do not just accumulate information but take action and make commitments. Blogs are instruments to overcome flatness by creating opportunities for vertical activities. In this sense this blog is a view from my window — a collection of tidbits I judged relevant to computational color science and in general to the promotion of scientific excellence in areas of strategic importance for the future of research, economy and society.