Published
09 April 2008, 06:34 PM
My name is Catherine Martial and I am in charge of Direct Take Back activities (ie activities where HP is directly involved in the collection of used IT equipment) and the implementation of the EU WEEE directive at HP France. I would like to tell you about our latest recycling event which is also a best practice for our social investment activities in France. As a company, we aim to align our social investment programmes with our core business and competencies and focus specifically on economic development and education and environment.
HP is the partner in a campus initiative launched by one of the leading business schools in France, the ESC Dijon-Bourgogne. The school decided this year to launch an initiative called: “100 days for a Green Campus” and aims to educate students and school staff about Corporate Social Responsibility (CSR). The initiative was organised by the ESC, in partnership with EDF , the energy provider and HP (supplier of laptop for students) as a leader in the IT sector, supported by the “Green Ambassadors”, a small group of highly motivated students who are involved in Sustainable Development and Environment at the ESC and in Lyon,.
In addition to the organization of several conferences, including one on “eco-design and energy efficiency” presented by Pierre Sicsic, the ESC, with HP’s support, also organized a Direct Take Back event to collect electronic waste, with the aim to educate people on WEEE recycling. The event was organized in partnership with the city of Dijon, the greater urban area Lyon “Le Grand Dijon”, HP, ERP (a provider of environmental services for Grand Dijon) and ENVIE 2E (ERP’s partner, which specializes in dismantling screens).
The collection was a success: 5 tons of material collected. Donors of used computer equipment answered a short questionnaire and could also ask some more questions about the different methods of recycling which were answered by “Green Ambassadors”, the ambassadors of recycling sorting of the Grand Dijon and HP managers.
A particularly pleasant surprise of the event: a “gift” in form of an old printer, delivered by a group of cyclists. The “100 days for a Green Campus” will close on 10 April, marked by a keynote from Veronica Bouhafs-Blanchard, director of HP's international sites in France a conference on “diversity in an ethical company”.
This initiative combines our approach to team up with strong partners and to address educational and environmental issues. I hope to share some further exciting projects in France with you soon.
Catherine Martial, Direct Take Back Supervisor and WEEE; HP France
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