| In a sea awash with a dizzying range of interconnect protocol options, disk array technologies, data protection strategies, and other technical intricacies it can be confusing for many IT managers forced to wade through the marketing hype to determine which solution is right for them. Those of us in marketing and sales have been the brunt of cartoons and jokes portraying us as blatant opportunists willing to promise anything during the course of a conversation with a customer but as a former IT Manager I've not completely gone over to the dark side. I’ve noticed many storage vendors hiding behind a one size fits all approach to positioning products to customers and that's no joking matter. |