Mike Feldman VP, IPG Global Enterprise Business

Glad to be home after a two week whirlwind of travel and meetings with enterprise customers and industry watchers in Budapest and Shanghai. The two events were awesome and the meetings I had with customers left me motivated to do more. We see so many opportunities for enterprise customers to save money and improve their business processes, just by assessing their imaging and printing environment. IT departments around the world are resource constrained and often prioritize other aspects of their IT environment over printing. That’s why Bruce Dahlgren, senior vice president of HP’s Global Enterprise Business has said, time and again, “IT managers consider printers the plankton of the IT food chain.”

Speaking of Bruce, check out his keynote from the Shanghai event on “Building an Enterprise 2.0 Plan.”

When we sit down with customers and talk to them about beginning the process of building a Print 2.0 plan, we see the light bulbs go off. We saw that in spades with 3M. Take a look at their case study to see what a difference managing their imaging and printing infrastructure and environment has made to them. They share some great statistics about savings, and that’s money that can either go straight to the bottom line or in support of the overall business strategy.

I don’t know “where in the world” I’ll be writing from next, but I’m definitely starting to get the hang of blogging from the road. I’d love to hear what you think of our new “Alternative Thinking About Printing” marketing campaign.

Technorati tags: enterprise printing, hp, Hewlett Packard, multi-function printer, MFP, print 2.0