First off I’d like to introduce myself. My name is Ian Lomax and I am the Marketing Program Manager for LaserJet Cartridges. I’ve been with HP for a little over five years, and my role is to help generate demand for Original HP printing supplies by showing you, our Enterprise and Public Sector customers, why HP supplies are the best choice for all your printing needs.

But I’m not here to sell HP supplies, or give you the marketing pitch. I’m here to share my observations on what I see as the issues that you and other enterprise customers face, and to get your candid feedback on these issues.

When I discuss printing supplies I tend to get two reactions:

1. A comment about how expensive supplies are (usually ink)
2. A shrug, as in “supplies are about as exciting as light bulbs”

Even though I find enterprise customers to be very savvy when it comes to printing, I thought I’d share the top misconceptions about printing supplies that I hear over and over again.

1. Toner cartridges are just a plastic box full of toner.
1. Actually, the print (toner) cartridge contains about 70% of the imaging technology within the printer.
2. When the cartridge runs out shake it and you’ll get pages.
3. All toner is the same

I’ll cover all these topics and more in the coming months, but if there is anything that you’d like to hear about, please leave a comment and we’ll talk about it.

Thanks!
Ian Lomax

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