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Alison Graves
Worldwide PR Manager for HP’s Enterprise Imaging and Printing Business
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Greetings
from Austin, Texas
The April
’08 edition of “Austin Monthly” was
also the publication’s second annual green issue: “The people, places & ideas that are
greening the world.” Just like every other city in the nation (I hope!) my fair city is all over
this green thang. Austin-based retail
and grocery chain, Whole Foods
is about to ban plastic bags and the city launched an awareness campaign called
“Austin’s Got a
Brand New Bag.” So what does all this
have to do with enterprise printing? I
was inspired by a little blurb in the reader feedback section of the magazine
about a weblog called www.changethemargins.com.
According
to the reader, in a letter entitled, Margin for Error, “It’s a campaign to get
everyone from Microsoft to universities to change their default margins from
1.25 inch to .75 inch. The group says if
everyone did so, it would save more than six million trees!” That might be
hyperbole, but who cares? I think it’s an awesome idea. I’m ridiculously
excited about this initiative. As Randy Jackson on American Idol says, “Check it out!”
Just this
morning I changed the margins on a document and was able to take what was
previously a two-pager and print it out as one page. Contrary to how it may
appear, I actually do have a life, but these things hit home when I think about
all the other documents being printed in enterprises across the world and the
amount of paper that could be saved by something as simple as putting our
margins on a diet. Join the margin Biggest Loser Club. It’s
another one of those small things we can each do to make a big difference –
like setting our default mode on double-sided printing. Pass it on – green it
forward.
Technorati tags: enterprise printing, hp, Hewlett Packard, environmental issues,
green business
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