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Tuesday, April 15, 2008 10:16 PM

» More Thoughts on Greenwashing



Ian Lomax
Marketing Program Manager for LaserJet Cartridges

Given Alison Graves’ recent post on greenwashing, I thought it made sense to highlight some activities that HP supplies have done to help protect our environment.

  1. HP started recycling print cartridges in 1992, and since then we’ve recycled over 10 million cartridges, keeping 257 million pounds of material out of landfills.
  2. No original HP print cartridge returned to HP for recycling ends up in a landfill.  Unfortunately, we’re not set up to recycle competitor cartridges, but we will recycle every HP cartridge returned.
  3. Original HP Inkjet cartridges now contain recycled plastic, including recycled plastic drinking bottles and recycled plastics from Inkjet cartridges, completing the recycling loop.
  4. We have reduced the number of plastic resins by half since 1992, and reduced the overall number of components in print cartridges by more than a third. This makes it easier to recycle the cartridges, thus saving more energy.
  5. HP has achieved ISO 14001 certification for its environmental management program.
  6. HP offers PurchasEdge points for recycling your cartridges, points that can then be used to receive free HP merchandise like new printers, cameras, scanners, etc.
  7. Recent packaging innovations have reduced the size and weight of our packaging, resulting in a savings of over 28 million pounds of CO2 in 2007 alone.
  8. Original HP supplies qualify as recycled products under the State of California SABRC standards.

HP has a long commitment to being environmentally responsible and we don’t just pay it lip service.  A lot of companies these days (HP included) are quick to highlight their environmental activities.  But before you make your choice, make sure that you research any company you plan on doing business with before trying them out.

For more information on HP’s recycling programs, or to learn more about Planet Partner supplies recycling, please visit www.hp.com/recycling

If you are a member of PurchasEdge and are not receiving points for recycling your cartridges, contact your reseller to learn how you can start receiving points.

Technorati tags: enterprise printing, hp, Hewlett Packard, multi-function printer, MFP
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Thursday, February 28, 2008 05:53 PM

» Let's Talk Supplies



Ian Lomax
Marketing Program Manager for LaserJet Cartridges

First off I’d like to introduce myself. My name is Ian Lomax and I am the Marketing Program Manager for LaserJet Cartridges. I’ve been with HP for a little over five years, and my role is to help generate demand for Original HP printing supplies by showing you, our Enterprise and Public Sector customers, why HP supplies are the best choice for all your printing needs.

But I’m not here to sell HP supplies, or give you the marketing pitch. I’m here to share my observations on what I see as the issues that you and other enterprise customers face, and to get your candid feedback on these issues.

When I discuss printing supplies I tend to get two reactions:

  1. A comment about how expensive supplies are (usually ink)
  2. A shrug, as in “supplies are about as exciting as light bulbs”

Even though I find enterprise customers to be very savvy when it comes to printing, I thought I’d share the top misconceptions about printing supplies that I hear over and over again.

  1. Toner cartridges are just a plastic box full of toner.
    1. Actually, the print (toner) cartridge contains about 70% of the imaging technology within the printer.
  2. When the cartridge runs out shake it and you’ll get pages.
  3. All toner is the same

I’ll cover all these topics and more in the coming months, but if there is anything that you’d like to hear about, please leave a comment and we’ll talk about it.

Thanks!
Ian Lomax

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