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New HP Officejet Printing System Offers Cost Savings and Ease of Use for Small Business Customers

Published 02 March 2008, 09:28 PM

Posted by Bret Bottger, Inkjet Systems Marketing

Today, HP is announcing a new approach to branding for Officejet printers, all-in-ones and supplies that will help small businesses get professional quality color printing for significantly less cost per page compared to competing laser printers.

The new HP Officejet Printing System features printers, all-in-ones and supplies designed together to deliver professional, high-impact color documents for small business. HP Officejet and Officejet Pro printers will now use Officejet-branded supplies. Both the Officejet printer and supplies packaging are being refreshed with a new dark green bar that will make it easier to find the HP Officejet ink cartridge to go with a particular Officejet printer.

Using the new HP Officejet Printing System, you can get professional color documents for up to 50% lower cost per page compared to competing laser printers using plain paper (for details, click here). These cartridges and the inks inside are specially designed for the needs of small businesses -- quick dry time and fade resistance. These features are especially important for businesses creating their own marketing materials such as brochures and presentations. The HP Officejet Pro printing system can deliver superior color and black quality compared to competing laser printers using a range of coated papers and HP Officejet ink. (for details, click here.)

For more details about cost-per-page comparisons for HP Officejet color all-in-one devices, click here. For an independent testing report on single-function printers, click here. Both reports are by SpencerLab Digital Color Laboratory, commissioned by Hewlett-Packard.

I invite you to learn more about the new the HP Officejet Printing System at www.hp.com/go/officejet. Feel free to jump into the conversation on this blog.

In my next blog, I’ll tell you about a small business that used HP Officejet products to help make their business a success.

Opinions expressed here and in any corresponding comments are the personal opinions of the original authors, not of HP and may not have been reviewed in advance by HP.

Posted By Stacie Savage | 3 Comments | Trackbacks | Permalink


Comments

Is Officejet ink different than the ink you use in the photo-centric line of printers and AIOs? What's the effect on photo printing quality? What would you recommend for a home office that prints 80% photos and 20% office documents?
# Thursday, April 03, 2008 06:12 PM by withfries2
Thanks for this press release. However, I'm looking for a new All-N_One printer to replace my OfficeJet 7410 - the new L7780 model you refer to in the recent PR is now more than one year old - when is there a new model coming out (stores are offering $150 rebates on this model) - so a new one must be coming out. I'm willing to pay a premium for an improved L7780 (not the issues as described on your own user reviews on HP.com) Any insights?
# Wednesday, April 16, 2008 01:24 AM by interfx
I'm glad you had a good experience with the Officejet 7410 All-in-One and are shopping for a new model. The HP Officejet Pro L7780 you mentioned was just relaunched on April 1, 2008. It’s faster than what you’re used to from the older all-in-one – printing at speeds up to 35 pages per minute black 34 pages per minute color after the first page. See http://www.hp.com/go/inkjetprinter for information on print speeds. The Officejet Pro L7780 is a high-performing all-in-one printer, fax, scanner, copier. It features wireless networking, a low cost per page using Original HP Officejet individual ink cartridges, an auto-duplexer, 50-page automatic document feeder and 350 page paper tray. This model delivers professional-quality printing at a cost-per page which is up to 50% cheaper than comparable laser all-in-ones. You asked when we have a new model coming out in the same product class. Unfortunately, I can’t comment on unannounced products. My advice is to give the Officejet Pro L7780 a try, since you’ve done your homework and found a store with a strong rebate. We watch the customer reviews on HP.com carefully and try to be very responsive to them. Please let us know which new all-in-one you decide on. Good luck and best wishes. Bret Bottger Inkjet Systems Marketing
# Thursday, April 17, 2008 10:33 PM by Stacie Savage

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