The Digital Mindset Blog

» HP and Sony Pictures Home Entertainment Licensing Agreement Announcement

Busy week…. We just announced that Sony Pictures will license select catalog titles from its home video library for production and distribution via HP’s DVD manufactured-on-demand service – making Sony the first major Hollywood studio to present its home video titles using HP’s service.

» HP to acquire Exstream Software

Phew, what a busy few weeks!! We announced this morning that we were acquiring Exstream Software, a privately-held provider of enterprise software that streamlines the creation and delivery of personalized documents and other communication materials.

This acquisition is a great proof point of our Print 2.0 strategy and positions us as a leader in the fast growing document automation and variable data publishing market.

» In Case you have been living under a Rock – Snapfish at 9 Cents

 In late December, we cut Snapfish’s everyday price on 4x6 prints to 9 cents from 12 cents in the US. We continue to offer the best value in photography for our 45 million members! This represents more than 50% savings compared to prices on other photo sharing sites.

Now is the time to print those Holiday pictures…. www.snapfish.com

» Predictions 2008 – battle of the giants between Microsoft and Google

Boy my blogging has been really lazy in the last months – it is so easy to lose the rhythm… Anyways make it one of my new year resolutions….

Predictions are always a dangerous game. As Kara Swisher would say, “could we have predicted a tiny start-up with negligible revenues but explosive growth could be valued at $15 billion? Could we have guessed that Apple stock would be up 135%? Could we have foreseen that a devastating writers’ strike in Hollywood would be waged over nonexistent Web revenues?” So this post is less about a prediction, than a growing interest on my part on the battle between Google and Microsoft in 2008.

» Going Wild with Pumpkins thanks to HP and Snapfish

Halloween is right around the corner and HP is bringing you some great ways to teach your kids about the environment. We are jointly promoting with World Wildlife Fund (WWF) a U.S. online pumpkin carving challenge to raise awareness for endangered species.

You can download on the HP Activity Center stencils to help you carve beautiful wildlife-themed jack-o-lanterns: check out the Gorilla or the Tiger (tigers reside in only 7% of their historic range). After carving, you can take photos of completed projects, upload to the Snapfish photo site as well as vote for your favorite photos. Prizes will be awarded to the photos that receive the top 100 overall ratings. Prizes include HP products and WWF panda t-shirts.

» "What Do You Have to Say?" with Gwen Stefani

» Mobile Social Marketing – Digital Mindset Goes Mobile

» Videoblogging from NYC – The print 2.0 revolution

» US Tennis Open and Serena Williams

Very cool and sleek Serena ad.

» HP Photosmart A826 Home Photo Center – Have Fun Creating Personalized Memories

» What do you have to say (about your business)?

Our new marketing campaign features key achievers such as Gwen Stefani or Jake Burton. But every person I know has a story -- lots of ‘em, actually. Some are good. Some are funny. Some should be made into Hollywood movies. We are leveraging the stories of our customers as part of our marketing campaign and allowing them to express what they have to say. I decided to ask Angela LoSasso who is running this part of the campaign to discuss our plans.

» HP Ignites the Print 2.0 Revolution With Gwen Stefani

» Print 2.0 Launch on August 28 - Save the Date!

» What’s In a Name? Marketing Excellence Becomes Digital Mindset

I have never been enamored with the name of this blog – Marketing Excellence – and I am taking the opportunity of the shift in content and focus to change its name.

I have been looking for a name that was a better reflection of the web 2.0 focus and was also a little …. jazzier… Here are the names I considered:

- Digital Photography – pretty boring, but great from a search engine optimization perspective

- Digital Snapshot – great name, but maybe too centered on photography

- Pixel Marketing – Could be confused with Pixar

- Digital fish – this one was my favorite. A long running joke in Silicon Valley was that if HP was to market sushi, they would name it “cold dead fish”. The name “digital fish” would have been a tongue in cheek recognition that we have come a long way since then. But I quickly came to the realization that it took too much explanation and that I did not want to attract fish fans!

I eventually decided to select “digital Mindset” to highlight the recalibration Marketing has to go through to adapt to a digital world. Let me know if you like it!

» Barry Bonds 756th Home Run Available on DVD from HP and MLB

 Barry Bonds from the San Francisco Giants hit his 756^th home run on August 8, 2007 to the deepest part of the ballpark from a 84 mph pitch from Washington’s Mike Bacsik. He made instant history by breaking Hank Aaron’s storied record.

Together with Major League Baseball Productions, we are announcing today that complete game footage of Barry Bonds' record-breaking home run will be sold immediately on DVD via HP's DVD manufactured-on-demand services.

Fans may purchase a copy of the Collector's Replay Edition, featuring the historic 756 home run game, on DVD at San Francisco Giants Dugout Stores and online at www.shop.mlb.com , www.walmart.com , www.fye.com and www.suncoast.com .

We are very excited to be able to deliver so rapidly to all baseball fans a broadcast quality DVD of this historical moment!

» The 3 Ps of Social Publishing in a Twitter, Facebook and Youtube World

» Michel Gondry and the HP Pavillion Media Center PC

Being French myself, I could not resist sharing HP’s new Michel Gondry ad. You may have heard of him through his Björk videos, his pioneering of the bullet time technique or his image manipulation techniques in Eternal Sunshine of the Spotless Mind or The Science of Sleep.

Etant moi-même Français, je n ai pas pu résister a l envie de vous montrer notre nouvelle publicité avec Michel Gondry. Vous avez sans doute entendu parler de lui à travers ses vidéos de Björk, son utilisation de la technique de bullet time ou ses techniques de manipulation d images dans ses films, notamment Eternal Sunshine of the Spotless Mind et La Science des Reves (Gael Garcia Bernal, Charlotte Gainsbourg, Alain Chabat et Miou-Miou)