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UPDATE 08/06/2007
John Battelle had a great post on one of the greatest blogging dilemmas. Blogging is about an on-going dialogue of the author with its audience and blogging brings this great immediacy to their discussion. BUT … A very large percentage of readers (35% in my case) come directly from search, typing in key words in google and landing on this blog.
Not surprisingly, most people find me by typing in google: “what is marketing” (by far #1), “Cyworld Korea”, “video marketing” or “viral marketing”. But the long tail of searches reveals more unexpected searches such as “2 headed person”, “it does not matter anymore”, “growing pains TV show”, “reasons why people would like to live in Russia”, “French sms love”, “java script rolling bar”. Ok, ok, I chose the most extreme ones; most do relate to hp, marketing and social media.
The google searcher/reader lacks the frame of reference about this blog, reads one post, leaves no comment and moves on. John provides great suggestions on how blogging platforms could evolve to “merchandize” blogs, but his post prompted me more tactically to highlight for a new reader the main highlights of this blog.
So here is who I am, what I do and here are my favorite posts on this blog. If you are a new reader, please leave a comment and engage in the dialogue.
#1 – Open Post to All Marketers – Why Blogging Matters – This post was a great experiment and was a lot of fun to write. I brought together a great group of senior marketing executives who also happen to be leading bloggers to talk about the importance of blogging for marketing.
#2 - Top 10 Reasons as to why I still need to be convinced about marketing on Second Life – This is my most read and most commented post written in April 2007. I was one of the first marketers to openly state that I did not see the short term marketing potential of SL. Since this post, leading SL marketers retreated and many business publications like Forbes deflated the hype.
#3 – HP’s viral marketing strategy – A series of posts on HP’s research on viral marketing and examples of our viral marketing campaigns, from fingers playing soccer to Parkour movements.
#4 - Something new under the Sun – Again a great experiment. This post was HP’s first ever blog only response (i.e. no traditional press release) to a competitor’s stunt. This post was picked up by numerous media, including InfoWorld, USA Today or San Francisco Chronicle to name a few.
#5 - "Made for India" marketing - One of my oldest posts on my visit to Bangalore, the rise of the Indian market and the need for global brands to adapt to the Indian market’s specificities.
I did not know what to expect when I started a corporate blog and I am very proud that the continued success of this blog landed me a spot on the top 10 Next Generation Marketers list put together by Brandweek in April 2007.
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