I have never been enamored with the name of this blog – Marketing Excellence – and I am taking the opportunity of the shift in content and focus to change its name.
I have been looking for a name that was a better reflection of the web 2.0 focus and was also a little …. jazzier… Here are the names I considered:
- Digital Photography – pretty boring, but great from a search engine optimization perspective
- Digital Snapshot – great name, but maybe too centered on photography
- Pixel Marketing – Could be confused with Pixar
- Digital fish – this one was my favorite. A long running joke in Silicon Valley was that if HP was to market sushi, they would name it “cold dead fish”. The name “digital fish” would have been a tongue in cheek recognition that we have come a long way since then. But I quickly came to the realization that it took too much explanation and that I did not want to attract fish fans!
I eventually decided to select “digital Mindset” to highlight the recalibration Marketing has to go through to adapt to a digital world. Let me know if you like it!
Information disclosed in this community becomes public.
Exercise caution when deciding to disclose your personal information.
HP reserves the right, but is not obligated to, edit or remove your comment if it contains personally identifiable information or other content HP deems unacceptable.
Opinions expressed are your personal opinions or those of the original authors, and not of HP.
Please see HP's web Terms of Use for more details.
