I am in NYC today blogging live for the launch of our new marketing campaign, a whole array of great new products and the announcement of groundbreaking partnerships for the Print 2.0 revolution. The vibe is just amazing here with 600 partners, customers, analysts and journalists (yes also bloggers, John Battelle is here). The first print revolution was around PCs and applications and HP became the symbol of desktop publishing and office productivity. We are enabling a second wave around the web where customers are in control and want to create, mash, manage, share and publish their digital content in ways that couldn’t be done before. We are empowering customers to be their own authors, editors and publishers and give them extraordinary ways to share their stories with the world. We have built an entire home here (I have to post pictures of the teen bedroom!) to see how we are transforming the lives of families all around the world.
We are literally igniting a Print 2.0 revolution!
- We are making it easier to print from the web: the web 2.0 printing experience is very poor today from blogs and social networks. We want to provide customers with new tools and levels of self expression and HP is embedding Print 2.0 technology in popular websites, from Flickr, Windows Live Spaces to Yahoo! Flickr plans to integrate HP's Tabblo technology with its site this fall to help members create highly customized print “products” such as photo books, collages and photo cubes.
- We are extending HP’s digital content creation and publishing platforms, where customers will be able to create, share, manage and publish mash-ups of professional and personal contents. We will offer the choice to print those mash-ups at home, through print service providers or at retail. We are announcing today that we will offer such a platform for consumers to manage their memories through Snapfish and our partnerships with key retailers such as Meijer, the Grand-Rapids, Michigan-based supercenter retailer, to print at retail. We are also partnering with Disney to offer mash up photo books of Hannah Montana content with consumers’ personal photos.
- We are delivering a digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets
Today we are bringing a core element of our Print 2.0 strategy to life -- the digital content creation and publishing platform -- via the launch of a $300M global integrated marketing campaign called “What do you have to say?” It is designed to inspire customers and empower them with new ideas and online tools to help them think about “what they have to say” and how HP can help them create, mash, express, share and publish their content exactly the way they want to, to better communicate, connect and be understood. We are kicking off the campaign with three web achiever experiences inspired by personalities – singer/fashion designer, Gwen Stefani, Burton Snowboard founder, Jake Burton and famed graphic designer Paula Scher. Personalize your own Gwen Stefani book! |
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