Our new marketing campaign features key achievers such as Gwen Stefani or Jake Burton. But every person I know has a story -- lots of ‘em, actually. Some are good. Some are funny. Some should be made into Hollywood movies. We are leveraging the stories of our customers as part of our marketing campaign and allowing them to express what they have to say. I decided to ask Angela LoSasso who is running this part of the campaign to discuss our plans.
Some of the best stories in my lifetime aren’t really stories at all: They may be a statement, or a logo, or a photo, or a concept on a napkin. How do you take an idea, make it your own, and then be brave enough to share it with the world? The technology today is so good and accessible; I find there are as many ways to showcase a story as there are stories or thoughts good enough to share.
HP’s campaign, “What do you have to say?” is about empowering people and businesses to help share their stories. What better way to do that than with a community where you can access experts and tips, ask questions, contribute your own content, get real-world examples to download, and also get help from the community at large? We liked the idea so much, we created two:
HP’s Small & Medium Business Community
HP’s Home & Home Office Community
Don’t be fooled by the pedestrian names, these communities are full-blown Wikis that allow you to build and share your story right alongside the pages built by HP. So come share your tips, your photos, video, text, create a poll, ask a question or just leave a comment.
And if you’re interested in how we can help your business, check out the story of Sweetpea Bicycles. This custom bicycle-maker based in Portland, Ore., has gone from a concept to a little shop with an 8-month waiting list in less than a year:
Our Small & Medium Business Community (including HP experts Anneliese Olsen and Eric Kintz), will take Sweetpea through a branding boot camp. Sweetpea will develop from their marketing collateral from selections designed by Paula Scher and HP selections that are currently available in our business identity kits section on HP.com.
Stop by. Tell us what you think. And be sure to take the Wikis for a spin. |
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