» The Impact of Organic Google Search on Social Media – My Favorite Posts

John Battelle had a great post on one of the greatest blogging dilemmas. Blogging is about an on-going dialogue of the author with its audience and blogging brings this great immediacy to their discussion. BUT … A very large percentage of readers (35% in my case) come directly from search, typing in key words in google and landing on this blog.

Not surprisingly, most people find me by typing in google: “what is marketing” (by far #1), “Cyworld Korea”, “video marketing” or “viral marketing”. But the long tail of searches reveals more unexpected searches such as “2 headed person”, “it does not matter anymore”, “growing pains TV show”, “reasons why people would like to live in Russia”, “French sms love”, “java script rolling bar”. Ok, ok, I chose the most extreme ones; most do relate to hp, marketing and social media.

The google searcher/reader lacks the frame of reference about this blog, reads one post, leaves no comment and moves on. John provides great suggestions on how blogging platforms could evolve to “merchandize” blogs, but his post prompted me more tactically to highlight for a new reader the main highlights of this blog.

» What Publishers Are Doing To Satisfy The Needs of Advertisers

» Marketing ROI follow up

» Blogging from MPlanet - "Marketing Strategy is Business Strategy"

» Defining And Controlling the I in Marketing ROI

I will be speaking in a couple of weeks at the American Marketing Association M-Planet Conference on Marketing ROI and thought I would share a few thoughts on the very first step of ROI: the “I”. Many marketers talk about the need for ROI but have not established the foundational tools and processes to get the necessary visibility on their investment. At HP, my team has led the adoption of a Marketing Resource Management (MRM) system and associated processes. Be forewarned: rolling out a global deployment is not for the weak of heart!

» Is process a bad word in marketing?

I read yesterday Seth Godin’s excellent post on the case for process in marketing. According to him, in many cases, process is underrated. Process is considered a bad word in the Marketing world; it supposedly stifles creativity and the “art” in Marketing. I do believe on the contrary that the best process work takes work and complexity out of the system, allowing marketers to focus on the creative and strategic aspects of the job.

» Key takeaways from the IDC MPM Conference