Today was an incredible day in printer land, as hp had a massive new product introduction and strategy event in the Big Apple. We announced a slew of new products, solutions, and services, unveiled our Print 2.0 strategy, as well as unveiling a massive, uber, $300M global marketing campaign to support our plans.
Here's an excerpt from the press release: "HP today introduced a breakthrough printing technology, new web-based printing services, an expanded portfolio of printers and imaging products, and a host of alliances and relationships that serve the growing markets outlined in the company's Print 2.0 strategy.
In conjunction with the announcements, the company unveiled a $300 million global marketing campaign, called "What do you have to say?," that enables users to mash up their content with free, exclusive content from singer/fashion designer Gwen Stefani, Burton Snowboards founder Jake Burton and celebrated graphic designer Paula Scher.
HP's Print 2.0 strategy focuses on three areas: delivering a next-generation digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets; making it easier to print from the web; and extending HP's digital content creation and publishing platforms across all customer segments.
HP is executing Print 2.0 while continuing to drive innovation across its core printing business - an overall strategy designed to accelerate the company's ability to capture a more significant portion of the 53 trillion pages expected to be printed by 2010.
"Today we're igniting growth across every single part of our business and introducing market-leading imaging and printing solutions for consumers, small and medium businesses, the graphic arts community and enterprise customers," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "With Print 2.0, we're leveraging the power of the web as a gateway for our customers to communicate, collaborate and publish their content in ways they could not before.""
In future blogs, I will be spending some time dissecting some of these announcements as it relates to hp's LaserJet printer business. For now, I just want to leave you with some of the links to the information. When this blogger wasn't schmoozing with press, analysts, customers, and channel partners over sushi, gourmet burgers, and fine wine (I should also mention we also got a sneak preview of the "Bee Movie" from Dreamworks), we were running an SMB customer experience center, which showed the back end and front end operations of a mythical SMB customer (in this case, a winery).
We showed how hp's laser and inkjet printing solutions could be used in the back end (general office, administrative) and front end (in-house marketing (IHM)) of their operations. We focused in on how a small business (like this winery) could build a strong brand identity using new hp Print 2.0 online tools and services. We walked people through the various stations to demonstrate hp's broad range of affordable, easy-to use printing products, solutions, and services designed to maximize every aspect of operating a small business, while improving their marketing effectiveness and productivity.
-Vince
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