Published
15 October 2007, 11:16 AM
2007 Blog Action Day is upon us (don’t worry if this didn’t make your calendar)! I’m writing a post to support this effort because I feel very strongly about two aspects of Blog Action Day. One is that hp and I care deeply about the environment and making our LaserJet devices as environmentally friendly as possible. I also appreciate the way that Blog Action Day is going about this effort. In true Web 2.0 fashion, they aren’t pushing a particular environmental agenda, rather they’re simply encouraging people to blog on environmental issues in their own way. So that is what I want to do today.
In the past, I’ve posted blogs on a number of environmental issues as they relate to HP LaserJets. I’ve also opened my blog up to guest bloggers on green-related subjects in order to go into greater detail on particular topics, as in:
I hope you agree that these efforts reflect some of the key aspects of following an environmentally conscious LaserJet effort. There is collectively more for hp to do in this area, but I believe hp LaserJet printers have some of the best environmental capabilities in the industry. We want to “walk the talk” on environmental issues--I’m particularly interested in how we can help our customers go greener in their office environments (look for more in this vein going forward).
At the same time, I'm going to expose you to vendors that say they're environmentally-oriented, but have more fluff than substance in their environmental programs and the products they sell. Doing one thing really well and saying you have the best environmental program is not what this is about. There need to be many, collective company initiatives working together to drive meaningful change in the industry. I feel that hp is on the right path, but there's more to do.
At last count, there were over 15,000 blogs registered to participate in the Blog Action Day 2007 net event. This is much like a get out the vote drive, where the important aspect is not persuading people of the efficacy of your opinion, rather, the key is to simply be involved. This is much like my approach to blogging, where I don’t try to push HP LaserJets on you, but rather, I like to talk about industry issues and let my guest bloggers and comment posters freely promote their points of view. If there are particular environmental topics around LaserJets that you’d like to discuss, please let me know and I’ll field your comment either directly or through a posting (if there are enough similar comments).
Posted By
Vince Ferraro
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