HP announced today new printing solutions that enable small businesses to affordably produce marketing collateral in-house, increase productivity and better manage their printing environment.   So what does that mean for you? 

Did you know that you can save up to 50% by printing your marketing collateral on your Color LaserJet printer versus using a quick printer?  Take a look at how Far and Away Adventures, a luxury wilderness tour provider, is using an HP Color LaserJet to save time and reduce their overall printing costs.

Check out the new Marketing Impressions Portal as well.   It’s a one-stop shop to help small businesses market and grow their business and interact with others through an online community.  There are a lot of great tools, templates and guides too! 

Over the next year, we are making color printing even more affordable with new HP Color LaserJet printers that deliver monochrome printing for the same price as a an in-class monochrome LaserJet printer.  So you get the monochrome printing experience you’re familiar with and superior color printing in one affordable device. 

New color printing solutions optimized for small business include:

• HP Color LaserJet CP1515n/CP1518ni Printer series and HP Color LaserJet CM1312 MFP series: Industry-leading print quality with newly formulated HP ColorSphere toner that provides a wider range of colors, higher gloss and improved photo resolution. Printers also ship with marketing resources such as HP Print View software that allows customers to view elaborate print jobs in advance and estimate document costs to avoid the frustration of unanticipated costs and reprints.
• HP Color LaserJet CP1215: Priced at $299, HP’s lowest-ever priced desktop color laser printer also features new HP ColorSphere toner.
• HP In-house Marketing Starter Kit: Available with select HP printers, the kit includes a sampling of paper types commonly used for marketing collateral such as photo, glossy presentation and matte brochure papers, as well as a Business Marketing Design CD containing templates, images and coupons to provide a jumpstart in creating professional marketing collateral.
• HP LaserJet M1319f MFP: HP’s lowest-priced monochrome laser MFP with print, scan, copy and fax capabilities.
• HP LaserJet M1522 MFP series: Delivers higher-end MFP features at a low price, such as fast print, copy, scan and fax speeds, a 50-sheet automatic document feeder, flatbed color scanning and built-in networking.
• To help small businesses better manage their print environments, HP Easy Printer Care software 2.5i monitors between two and 20 HP printers, both laser and ink, with a single tool. Now supporting most HP business inkjet devices, the software makes it easier to maintain and quickly view the status of multiple devices, set up printer and supply alerts, generate basic usage reports and reorder supplies with the click of a button.

You can view the press release here or full details or the entire press kit here.