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The HP LaserJet blog by Vince Ferraro

SmallBizTechnology covers In-House Marketing

Published 25 March 2008, 05:12 PM

SmallBizTechnology.com recently posted about the HP Marketing Resources Center. 

Ramon Ray featured the HP Marketing Resources site and describes the key elements of the software, pointing out the benefits of the HP Print Cost Estimator and HP Print View Software.

Ray called out the HP Print Cost Estimator and noted that it can help to determine whether a print job should be produced in the office or outsourced to a local commercial printer. HP Marketing Resources Center contains tools, training, and templates that allow businesses to create and print professional marketing collateral (e.g. business cards, postcards, letterhead, brochures, flyers, etc.).

There is incredible power in desktop color lasers today to do things that were once only the domain of commercial/offset printers. At low print volumes, color lasers can create short run collateral (with high quality) at an affordable price.

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