HP is pre-releasing a new eBook six months before it's available for
purchase, and making it available for free. The book will be download-able one
chapter at a time.
Chapter 1: Focusing
- Available now
Chapter 2: Innovating
- March 15, 2008
Chapter 3: Prospecting
- April 15, 2008
Chapter 4: Budgeting
- May 15, 2008
Chapter 5: Branding
- June 15, 2008
Chapter 6: Being found
- July 15, 2008
Chapter 7: Promoting
- August 15, 2008
Chapter 8: Connecting
- Sept. 15, 2008
Chapter 9: Growing
- October 15, 2008
The book covers advice and tips ranging from design to creating online
word-of-mouth. I was lucky enough to receive an advance copy of the book and
would highly encourage you to sign up for your free copy.
Friend and fellow blogger, Oliver Fritcsh, is one of the authors, you can
check out his marketing
blog (be sure to give him a hard time about updating more regularly).
I'd be interested to get your feedback on the book and this type of marketing
from HP. In my opinion I'd rather use our marketing dollars creating valuable
resources for our customers than just throwing advertising at you. If you find
this useful we'll definitely do more of it.
Tac Anderson is the Web 2.0 Strategic lead for
the LaserJet business. He also has his
own blog over at www.newcommbiz.com.
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