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Marketing Impressions

Expert Advice from Business Bloggers

Published 11 March 2008, 05:27 PM

I can't believe I forgot to post this.  With our spring product launch and new Marketing Impressions portal it slipped my mind.  Last week we announced the winners to our Top Business Blog Contest.  If you'd like the back story on this you can read Anita Campbell's post on the topic.  Posts by Anita were also featured in 3 of the winning categories.

This isn't the last you'll hear about ebooks from me, I love 'em.

We have compiled 5 ebooks worth of business advice.  This is top level professional advice from some of the Web's best bloggers.  We have also made the ebook templates available for free download so that you can create your own ebook. 

Ebooks are great for marketing.  You can use existing content from white papers or blog posts you or your company has done or write all new fresh content.  They make great handouts at conferences or leave behind on sales calls.  They're easy to read and colorful, fun yet professional.

Basically ebooks are the modern day equivalent of white papers.  Another great resource for ebooks is ChangeThis

ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread.

The great thing about content on the Web is that once it's created it can be infinitely re-purposed.  The problem with content on the Web is that there's so much it becomes difficult to find.  Packaging your best content for customers is extremely valuable.  Not only do you give them great information, you save them a lot of time.  Sometimes that's just as useful as the information itself.

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Tac Anderson is the Web 2.0 Strategic Lead for the LaserJet business.
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