I can't believe I forgot to post this. With our spring product
launch and new Marketing Impressions portal it slipped my mind. Last week we
announced the winners to our Top Business Blog Contest. If you'd like the
back story on this you can read Anita Campbell's post on the topic. Posts by Anita were also
featured in 3 of the winning categories.
This isn't the last you'll hear about ebooks from me, I love 'em.
We have compiled 5 ebooks worth of business advice. This is top level
professional advice from some of the Web's best bloggers. We have also made the
ebook templates available for free download so that you can create your own
ebook.
Ebooks are great for marketing. You can use existing content from white
papers or blog posts you or your company has done or write all new fresh
content. They make great handouts at conferences or leave behind on sales
calls. They're easy to read and colorful, fun yet professional.
Basically ebooks are the modern day equivalent of white papers. Another
great resource for ebooks is ChangeThis.
ChangeThis is creating a new kind of media. A form of media that uses
existing tools (like PDFs, blogs and the web) to challenge the way ideas are
created and spread.
The great thing about content on the Web is that once it's created it can be
infinitely re-purposed. The problem with content on the Web is that there's so
much it becomes difficult to find. Packaging your best content for customers is
extremely valuable. Not only do you give them great information, you save them
a lot of time. Sometimes that's just as useful as the information itself.
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