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Monday, June 23, 2008 04:09 PM

» Opportunity Knocks



As previously done in my blog, I've invited Antonio Rodriguez, Chief Technologist for HP's IPG Inkjet and Web Solutions Group, to share his thoughts in this blog.

Here it is:

I am really excited about the recent organizational move inside HP's Imaging and Printing Group, and my new role in it, for two reasons, both of which have to do with the tech environment we find ourselves living in today:

Coming of the cloud

1. Clouds, clouds as far as the eye can see
but the good kind, of course. The shift to cloud architectures is now officially inevitable, and over the next 5-7 years this redistribution of compute cycles and storage is going to ripple through everything; from today's current web services to desktop printers. We need to get ahead of it by understanding exactly what it means to each of our key customer segments.

For instance, what does it mean for me as a user if my image collection can exist in a "bottomless" hard drive on my PC, where the entire repository can be synchronized, replicated, and backed up quietly behind the scenes? Does this change the notion of upload?

Sharing? What I might want in terms of output?

Another example: what does a driver born of the cloud mean for me as a printer customer? Smaller install footprint? An Internet-addressable printer? All of these questions, and many more, are key to what we are going to have to start answering for the consumer use cases inside of HP's Inkjet and Web Solutions Group. And we won't be able to do it without starting from the pooled engineering talent we've got in this new group.

2. The blinking VCR clock syndrome hits the Internet big time

If Apple has taught us anything with the iPod/iPhone ecosystem, it is that customers will reward solutions as opposed to point products. I don't want a music player any more than I want a set of engine pistons
I want a way to consume music whenever, wherever. Ditto for the smart phone: what I want is a set of experiences around the my media, web, email, and my contacts. Users are no longer willing to play the role of plumber, hand-assembling solutions out of disparate pieces. For our part, this means we're going to have to start to retool our printers, web services, retail touchpoints in short all of the elements of the ecosystem that IPG has worked so hard to put together over the last two decades. We're going to need to rip all of assumptions apart (and some of our offerings) and begin from a set of consumer experiences we are looking to make delightful (and I don't choose this word lightly). This one will not come without pain, but the alternative becoming irrelevant is far, far worse.

The science fiction writer William Gibson wrote "the future is here; it's just not widely distributed." As I've sat inside IPG over the last year, I've seen bits and pieces of it all over the place. Now it's time to take it to market, in a big way.

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Wednesday, January 23, 2008 11:25 PM

» Interesting Products of 2007



It’s January 2008, a good time to look back at 2007! What did catch my eye?

      

This is my list: OLPC’s XO, Apple iPhone, Amazon’s Kindle and HP’s Kitchen Kiosk (A826). I have some personal experience using each of them. Yes, this is my hand next to the Kindle, to give you a sense of size. I found most people have some pre-conceived idea about how big or small it must be. Much has been written about these since their introduction, my intent isn’t to give you yet another review. Instead, I want to share why I find them “interesting”: they all have one thing in common: they redefined our expectations.


XO has redefined what a “cheap” computer can do: a laptop/tablet personal computer with camera, excellent audio, WIFI, mesh network, brand new user interface (no overlapping windows, a thing it has in common with the other products in my list), full web access, for less than $200.

The iPod has redefined the notion of a computer on the go.

The Kindle has redefined where computing innovation might emerge (a book retailer designing computers, who would have imagined).

The A826 has redefined the photo kiosk to also encompass the home and illustrates a year of change for the “consumer photo” and the links between online services, retail photo and home print.

Each of these products redefine prior and probably well entrenched notion about laptops, phones and print. What a laptop gives you for the given price, what a smart phone is, which companies create computing products. How you get access to bookstores (on the go through a data phone network).

The iPhone isn’t really a phone, it’s what a computer we always carry with us should look like. The Wall Street journal reported in December that iPhone owners surf the Web about as much as the typical PC owner. May be the main contribution of the iPhone is to be a tipping point. Now I can seriously think about not carrying my laptop with me on some short business trips. It also gives new life to the notion of being always connected to the web (one of the key tenet of Print 2.0). I found this interesting analysis on the WSJ Blog: “on December 25, visits to the search-engine Google from iPhones spiked dramatically. The lesson isn’t just that the iPhone was a popular Christmas gift: It’s that mobile devices need to be built with surfing the Web in mind”.

It’s more than hardware. I think we are starting to see what sort of services and web interface work. Once you look at the web through an iPhone you get a few surprises: UTube videos look actually better on the iPhone screen and are more usable. Some online information is closer because there is never a “boot time” or much navigation (not surprisingly, it’s the information or service you go to more often). It is a fascinating example of the notion of “simple applications that just work”.



The XO demonstrated much can be reinvented in the “PC” category: displays, user interface, connectivity and communication (the social mesh of the XO is really cool) and that it does not take a hundred million dollars (or 5 years).

The biggest surprise about the Kindle is that it came from a brand (Amazon) we would not have associated with computer products just a couple years ago. A book retailer designing computers, who would have thought?

They have common technology innovations, at least directionally: All have new displays. Touch screen for the iPhone , sunlight readable and color backlit for the XO, eInk for the Kindle (OK, it’s hardly new, but it hasn’t been widely used yet). It also shows it is possible now to innovate in vertical markets without loosing economy of scale. It isn’t an accident that the XO display is 7”. It’s the size of most portable DVD players, yet it is unlike most LCDs, it’s a modified LCD.

And of course, they are all small enough to be moved around.

So you can browse the web with these devices, download books wherever you are. Can you print from these?

We are working on printing for the XO, you can print from iPhone with cloudprint.net . For Kindle, well, what would be the point…but you might decide to buy what you are reading, or a customized version of it.  Stay tuned . . .

The computing landscape is becoming a much richer landscape. Innovation is alive.

My friend Eric (who, like me emerged from a “blog winter”) wrote this interesting Predictions 2008. A nice complement to this post.

Do you agree with this view of the world?

Patrick

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