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Anneliese
Olson
Director, HP LaserJet Category Management
Shopping
for tech products can be a chore. Often that’s because it’s difficult to find a
quick answer to a simple yet vital question.
Who
hasn’t experienced the pain of shopping in a big box store and not being able
to find someone – anyone -- with enough expertise to explain a product feature
or comparison product? And while websites are packed with info to help you
easily research a purchase decision, not every question gets asked and answered
on the FAQs page …
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| Posted by SMB team on Wednesday, May 14, 2008 at 5:43:00 PM |
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Anneliese
Olson
Director, HP LaserJet Category Management
Creativity is a skill that all businesses need to
have. However, creativity isn’t always
something that comes naturally. As a
small business owner, you probably have many hats to wear. You are the owner, manager, accountant,
product developer, supply chain manager and marketing director all in one … |
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| Posted by SMB team on Monday, February 11, 2008 at 6:27:00 PM |
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Anneliese
Olson
Director, HP LaserJet Category Management
Prizes,
prizes, prizes! We have them, but we
need to hear from you. If you haven’t
heard, HP is running a contest for small businesses. Here is the deal- in your own words, describe
your business and your marketing/branding challenges and why you would benefit
from refreshing or recreating your business’ brand image ...
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| Posted by SMB team on Thursday, February 07, 2008 at 6:10:00 PM |
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Anneliese
Olson
Director, HP LaserJet Category Management
I have talked to a number of small business
customers over the years and one statement I hear time and time again is that
you are willing to consider anything that would save you time and money. You are in business because you have passion
and expertise in a particular product, service or experience you can deliver;
you are not in business to make technology decisions … |
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| Posted by SMB team on Tuesday, February 05, 2008 at 6:10:00 PM |
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Anneliese
Olson
Director, HP LaserJet Category Management
Happy New Year!
I hope you all had a fun and safe holiday. Here we are…starting off 2008. We’ve all made resolutions- some personal,
some professional. Setting goals is a
good thing; however, we need to be SMART when setting them (many of you have
probably heard of SMART goals. SMART is a goal-setting acronym, which stands
for Specific, Measurable, Actionable, Relevant and Time-based goals) …
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| Posted by SMB team on Thursday, January 31, 2008 at 5:29:00 PM |
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Anneliese Olson
Director, HP LaserJet Category Management
I wanted to
reach out one more time before the holidays.
I want to wish you and your business happy holidays and a happy new
year. I hope 2008 brings you good
customers, fun work and profits!
Before
we leave 2007, I wanted to share a little holiday cheer on behalf of HP … |
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| Posted by SMB team on Friday, December 21, 2007 at 4:00:00 PM |
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Anneliese
Olson
Director, HP LaserJet Category Management
Last month, about 120 HP employees (all focused
on small and medium business customers like you) met in Colorado Springs to kick off our business
goals for 2008. I have a few tidbits
from the meetings that I’ll share in an upcoming post, but in the meantime, I
wanted to share a thought or two about my favorite part of the meetings …
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| Posted by SMB team on Friday, December 21, 2007 at 3:34:00 PM |
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Anneliese
Olson
Director, HP LaserJet Category Management
HP gives
small business customers options of where and how to buy their products,
solutions and services- and we've been doing it for a long time. We have a
large network of channel partners who service you. We also have our own direct
selling motions to buy direct from HP, whether it be from our website, our
call center or our direct sales reps. We get questions from you, our customers
and channel partners, about HP’s go-to-market strategy and whether we are
trying to prioritize one selling motion over another. I figured it was time to
tackle the conversation directly…
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| Posted by SMB team on Tuesday, November 27, 2007 at 2:28:00 PM |
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Anneliese
Olson
Director, HP LaserJet Category Management
Wow! Web
2.0 has really changed how I think about things … seeing what opportunities
are being created by it is exciting, whether they are new ways of conducting
business or new ways to promote an idea or business. Everyone is learning this new world as they
go; at HP, we are learning too …
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| Posted by SMB team on Friday, November 09, 2007 at 12:50:00 PM |
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Anneliese Olson
Director, HP LaserJet Category Management
At HP, we spend a lot of time and human resources on improving the environment. HP is a large company that sells products and supports customers in many countries around the world. Beginning in the 1950s, Global Citizenship became a core company objective. In the 1980s, HP began electronics recycling. In the early 1990s, HP formalized its efforts to design with the environment in mind …
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| Posted by SMB team on Monday, October 15, 2007 at 6:16:00 PM |
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