Anneliese
Olson
Director, HP LaserJet Category Management
Nine Steps to Outstanding Market Success is a new eBook from HP offered to small
businesses to help improve your marketing activities and increase your
sales. You can check out the eBook
website here.
How does it
work? Every month we will publish a new
chapter that you can download; All chapters are available for free before it is
published and sold (retail price will be $39.95 at that time). There is also a
nice feature on the site that allows you to sign up for e-mail reminders when a
new chapter becomes available for download.
The book is
organized well. The chapters are as
follows:
Chapter
1: Focusing
Chapter
2: Innovating
Chapter
3: Prospecting
Chapter
4: Budgeting
Chapter
5: Branding
Chapter
6: Being Found
Chapter
7: Promoting
Chapter
8: Connecting
Chapter
9: Growing
It really
goes through all the steps you would need to consider when starting a business,
developing your company’s brand, staying true to your business purpose and
philosophy and figuring out how and when to grow. The creators of the book are Oliver Fritsch
and Ines Bitsch, who are part of Cendesic;
both have sales and marketing expertise that, when brought together in this
eBook, delivers a powerful tool for entrepreneurs and small business owners.
I
downloaded and went through the first chapter myself to get a feel for it. Chapter 1 is all about “focus” and figuring
out what business you are really in. It
is about getting really clear about your passion, what your skills are and
honing in on defining what you are trying to sell as a business owner. The part I liked the most was about
understanding your strengths. Knowing
what you are good at and how you plan to use those skills is critical to
running a business. By knowing your
strengths, you will be able to determine which areas will require the
assistance of others.
Is your
focus clear in your business? How did
you determine what you could do on your own versus what you needed help with?
Feel
free to share your ideas and experiences by using the comment link below.
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