Does your business have a brand? Can you rely on your brand to represent your
company? More importantly, does your
business have a story? Is it easy for
people to understand your value proposition?
If you answered no, or you are at least scratching your head, you need
to take a look at HP’s Branding
Bootcamp … Branding
Bootcamp is a new offering from HP that helps you and your business be more
successful in communicating your brand’s value and telling your story. We are working with small business owners
like you and walking them through the steps needed to build a better brand.
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Our first
case study features Sweetpea Bicycles, a small business in Portland, Oregon.
Sweetpea wants to enhance and expand their marketing materials to cover
customer acquisition, product manufacturing, and repeat orders from their
existing customer base. But they’re not sure where to start.
|
HP – with
the help from the members in our Small and Medium Business Community –will take
Sweetpea Bicycles through the process of developing a complete marketing kit,
including a logo refresh, brochures, letterhead, postcards, and more.
You can
participate in the featured case studies by voting, contributing comments,
asking questions and sharing your experience and expertise. Your opinions could
possibly affect the design decisions that Sweetpea has to make, so make your
voice heard.
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In return,
HP’s Branding Bootcamp will provide you with tools, templates and step-by-step
guides for building your brand no matter what stage your business is in. HP
will summarize each phase of Sweetpea’s Branding Bootcamp into free eBooks that
you will be able to download and use for your business.
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Have some fun with this!
Like
all businesses, we at HP need to evolve and change too. To do that, we need to hear from you. What do you think about these tools? Do you have recommendations on how to improve
them? Please share your thoughts by
submitting a comment.
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