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Cindy Maestas
Interactive Marketing
Tom Hubbard at the HP Printing Studio
Photo by Cindy Maestas |
Hello from Sundance! I have been working most of the week in the HP Printing Studio in the basement of the Sundance House at the Kimball Art Center. The Printing Studio is a hands-on place for credentialed and professional photographers to go to print their photos on several available HP Photosmart Pro B9180 printers. The studio is equipped with a Mac and two PCs with Photoshop, so it’s a great way for photographers to come and print (for free!) the fabulous photos taken around and about on the streets, movies and parties at Sundance. Throughout the week we have printed dozens of beautiful fine art quality photos for the many photographers who come to the event … | |
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| Posted by Backstage at Sundance on Monday, January 28, 2008 at 12:18:00 PM |
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Angela LoSasso
Web Content Manager, Imaging and Printing Group, U.S
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No tickets? No problem. The 2008 Sundance Film Festival offers a selection of short films online, and a bunch of behind-the-scenes interviews with filmmakers and exclusive Festival coverage. All this content is available to online audiences free of charge at www.sundance.org/festival. New content premieres daily, including one new short film being made available for 24 hours.
In addition, a selection of 45 Festival shorts -- dramas, comedies, documentaries and animation-- is available for purchase and download on three platforms: Apple's iTunes Movie Store, Xbox LIVE (the online entertainment network for Microsoft’s Xbox 360), and Netflix.
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Presented in collaboration with Sundance Channel, the shorts available online will launch simultaneously on all three services beginning January 18, 2008 and run through 2011. |
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| Posted by Backstage at Sundance on Wednesday, January 23, 2008 at 5:05:00 PM |
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Angela LoSasso
Web Content Manager, Imaging and Printing Group, U.S.
Photo courtesy of WireImage/ Vespa
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I didn’t go into the theater expecting The Great Buck Howard to “move” me – and it didn’t. But what it did well was entertain me for about and hour and half. And that’s a success in my book. Ain’t nothin’ wrong with a feel-good movie that has solid performances from actors I enjoy watching… |
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| Posted by Backstage at Sundance on Sunday, January 20, 2008 at 6:49:00 PM |
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Angela LoSasso
Web Content Manager, Imaging and Printing Group, U.S
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Photo courtesy of Wire Image/ Pimentel |
Change is inevitable – and often welcome and needed. But some things are fine just the way they are. No single image better represents the spirit and independence of the 2008 Sundance Film Festival than festival founder Robert Redford. But Redford has change on his mind. We were lucky enough to be invited to the Opening Press Conference, and we asked Mr. Redford about change and his thoughts on inspiring creative expression… |
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| Posted by Backstage at Sundance on Sunday, January 20, 2008 at 12:48:00 AM |
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Angela LoSasso
Web Content Manager, Imaging and Printing Group, U.S.
Video by Kate Sheofsky
The most satisfying aspect of attending and sponsoring the Sundance Film Festival is the opportunity to help filmmakers succeed. Year after year, directors and producers have told us about how challenging it is to get publicity and media coverage for their films. We knew we could help. So HP created the HP Broadcast Studio – a high-def, miniaturized SmartHome set that gives filmmakers a complimentary turnkey solution to record and walk away with their own interviews to share with press and publicists. See what HP Broadcast Studio hosts Arnold Say and Linda Morton had to say on day 2 of the festival:
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| Posted by Backstage at Sundance on Saturday, January 19, 2008 at 11:58:00 AM |
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By Lisa Tucker
WW Interactive Communications
Greetings from Denver International Airport. I'm sitting here waiting for the flight that is going to take me to Sundance and a lot is running through my head. It is pretty much the same ridiculous stuff that runs through my head every year right before I go to Sundance. You know, like, did I bring the right clothes, why did I eat so much at the holidays, and will anyone really want to be interviewed by me for this blog?
I find this whole thing to be analogous to the kid who is suddenly plucked from a small school in the mid-west into Beverly Hills High School. The question is the same – how can I possibly fit in with all the cool kids?
You see, secretly, or not so-secretly, I’m really a not-so-cool mother of two from Colorado who works for HP. At Sundance, where most people hail from either NYC or LA, people think of Colorado as just a fly-over state. HP is simply part of Corporate America, not the elite film industry. So already, I arrive with two strikes against me.
In my day job, I work for HP in search marketing, making sure pages showcasing HP products like printer ink cartridges are found by search engines. Sounds glamorous, doesn’t it? But for one week out of the year, I go to Sundance and breathe the same (thin) air as members of the film community. I employ my best amateur acting skills to act as though I really belong there and the sight of celebrities walking down the street is something I see every day.
Well, my plane is here now, so my journey begins. Wish me luck. Get ready cool kids, here I come.
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| Posted by Backstage at Sundance on Saturday, January 19, 2008 at 11:23:00 AM |
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Angela LoSasso
Backstage at Sundance Blog Editor
Home and Home Office Web Content Manager
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Did you know that in addition to Sundance, HP is also the Official Sponsor and ‘Digital Entertainment & Graphic Arts’ Partner at the Cannes Film Festival?
From May 16 through May 27, 2007, the most famous, luxurious, and prestigious film festival in the world celebrates its 60th anniversary unlike any other. And HP is stationed on la croissette to bring you every barrage of flashbulbs as the hottest stars, directors, and producers walk down the red carpet …
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| Posted by Backstage at Sundance on Thursday, May 17, 2007 at 10:06:00 AM |
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