The Changing Face of Media
The Momentum Effect I encourage all of you to take a look at the video and the book “The Momentum Effect” by Jean-Claude Larréché, the Alfred H. Heineken Chaired Professor of Marketing at INSEAD . This is a fascinating way to look at driving the market
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, efficiency, Jean-Claude Larréché, CMO, The Momentum Effect, INSEAD
With the Dow dropping nearly 20% the US economy seems to be poised for a technical “bear” market. Not that the word “technical” means a whole lot, when you have commodity prices rising driving an inflationary marketplace. But with that in mind, and with
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Filed under: marketing, Scott Berg, radio, advertising, media, tv, gas prices, search, direct marketing, media forecast, Zenith Media, interactive, recession, web site, Wall Street Journal, Bruce Goerlich, POS, marketer, newspaper, ROMI
I had the pleasure of speaking with the AAF-Ft. Worth Chapter yesterday in Ft. Worth, TX on future media/marketing and advertising trends, etc. I’ve attached my presentation in pdf and the link to the video “Did You Know 2.0” which I showed at the presentation
As reported by Adweek , the ebay television Ad Sales Marketplace Pilot has been discontinued. As you might recall, myself and other marketing folks from major advertisers helped to drive this initiative along with ebay. And although this pilot did not
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Filed under: HP, marketing, Scott Berg, advertising, media, Hewlett Packard, trading system, exchange, ebay, tv, inventory, Adweek, Malcom F. MacNeil
I notice this article from Media in Canada, showing an 8.3% increase in radio advertising in radio advertising in Canada for the upcoming Q308 time period. The industries with biggest increases included: Restaurants, Alcoholic Beverages, Financial Services
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I haven’t blogged in a while about my Facebook experience, so I thought I’d give an update. First, I have a total of 113 friends. And although many of them are more contacts via the business at HP, I have actually had a few friends from the past claim
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Over the weekend, I was helping my daughter with her 3 rd grade math homework. And the statement which all parents have heard at least once from their children sprang from her mouth “Daddy, am I ever going to use this stuff?” And after pondering the question
Recently, I was forward the following beta search site address which is in development by Searchme. http://beta.searchme.com/ And although it’s in the infancy, I’m fascinated on the direction(s) search is starting to take…. Where search begins to be even
For those of you who have kids under the age of 12 probably have been hit in the pocketbook by the newest trend…. Webkinz. My kids are both fanatics about their lineup of Webkinz animals and I’m sure that this fad will pass in time, but for today I'm
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Caught this article on the decline in newspaper advertising for 2007 -- a whopping 9.4% This decline is noted as the largest year-over-year decrease since the tracking started in 1950. The Newspaper Association of America provided the information and
I recall an episode of the popular TV show M*A*S*H in which BJ and Hawkeye were trying to get a US serviceman from taking advantage of the local Koreans…., the serviceman said something along the lines of “you guys can’t change the world?” in which Hawkeye
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Any media strategist or planner worth their weight is always geared towards maximizing the media exposure while at the same time reducing expenses – thus driving the ROI or ROMI (Return on Marketing Investment). Let’s take a few media types and just put
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If you recall, I posted my 2008 Media Predictions December 10, 2007 . I thought it would be good to “keep me honest” and see how half of those predictions are doing. Prediction 1: More TV time and interactive space will be purchased by political candidates
I was somewhat alarmed by an article I read in BusinessWeek this past week titled “An Ad Man Tests the Limits.” The article is about CEO of GroupM , part of WPP ( WPPGY ) – a powerhouse of a media buying house, purchasing some $60 billion in media per
About a year ago, I was asked along with a lot of folks smarter than myself, to participate in the writing of a chapter for the new book “Kellogg on Advertising & Media.” The area I focused on was Advertising in the World of New Media. It was a great
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