Well, I must apologize… I’ve been back from my worldwide trip for a few days and haven’t followed up on my thoughts on media in Singapore.
So as I mentioned in my last blog entry… China has really changed, it’s growing in scope and media complexity and is becoming more commercialized.
As for Singapore? Well, it’s about the same as the last time I visited. Very developed media for broadcast, much like the US. Interactive and digital – probably actually ahead of the Americas in complexity and creative. The agencies in the region are very digitally focused and driven and it shows in the types of unique media used.
What you notice while in Singapore is the lack of all outdoor billboards. The government has decided the beauty of Singapore is more important than the clutter of outdoor.
Scott
Singapore Asia Pacific AP broadcast digital outdoor media marketing Hewlett Packard HP Scott Berg
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