Soooo away we go….
Prediction 1: More TV time and interactive space will be purchased by political candidates than the gross domestic product of Serbia.
Prediction 2: TV Executives will settle the Writers Strike shortly… to not do so would dramatically impact the US TV upfront.
Prediction 3: Search spend will begin to level off by end of 2008.
Prediction 4: Mobile marketing spend will increase 30% y/o/y.
Prediction 5: More content companies who currently charge the consumer for viewing content will move from the subscription based model to an advertising based model.
Prediction 6: Marketers will continue to shift more dollars into digital/interactive media programs – probably an additional 3-5% in FY08.
Prediction 7: All forms of radio (HD, terrestrial, satellite) will see an increase in demand as advertisers/agencies have a difficult time meeting GRP thresholds through television.
Prediction 8: Interactive and digital headcount will continue to be constrained throughout the year, driving people costs higher.
Prediction 9: Mobile search will begin to take off by the end of FY08, with more local and retail marketers snapping up inventory.
Prediction 10: And finally, 35% of all media and marketing folks will become members of the “Hair Club for Men” after they’ve spent an entire frustrating and challenging year pulling their hair out.
Scott
media predictions FY08 interactive search digital TV US Upfront Writers Strike radio HD satellite advertising agencies media marketing HP Hewlett Packard Scott Berg |
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