I noticed today that Jack Myers Media Business Report had an article on Hulu.com. Just like the author Elaine Liner, I have also been experimenting with Hulu.com via an invitation to join I received a month ago.
Hulu.com is similar in ways to Joost.com, which I’ve blogged about before. Basically, Hulu is online video available for viewing from the comfort of your on desktop pc. The content is great…. You can get classic TV episodes like Emergency, A-Team to current TV episodes from House, Bones, The Simpsons to even movies such as The Sixth Sense and previous sports programming including last years Fiesta Bowl.
I noticed on the episodes I viewed that advertising was on the front end of the episode or in video ads that popped up from time to time. Esurance and “Vantage Point” (a movie release) were the two advertisers I saw.
In addition, Hulu.com has some of the internets favorite TV clips – lots of stuff from Saturday Night Live skits, etc.
The video was a little staggered (probably buffering issues), but the limited commercial interruption was tolerable --- especially to see some old episodes of TV’s golden years.
As with Joost, Hulu could certainly upend the media business model to some degree. From pay for subscription revenue, to advertising revenue, to the ultimate live viewing of TV shows via the internet platform.
Scott
Jack Myers Media Business Report Elaine Liner Hulu.com Joost.com Hulu Joost online video TV HP Hewlett Packard advertising media business model Emergency A-Team The Simpsons House Bones Esurance Vantage Point Saturday Night Live Scott Berg
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