If you recall, I posted my 2008 Media Predictions December 10, 2007. I thought it would be good to “keep me honest” and see how half of those predictions are doing.
Prediction 1: More TV time and interactive space will be purchased by political candidates than the gross domestic product of Serbia.
· RESULT: The GDP of Serbia is about $21B, near as I can tell…. And although the candidates have spent a considerable amount on media…at this I have no confidence they’ll spend that amount… but who knows.
Prediction 2: TV Executives will settle the Writers Strike shortly… to not do so would dramatically impact the US TV upfront.
· RESULT: Got this one correct… and the show will go on.
Prediction 5: More content companies who currently charge the consumer for viewing content will move from the subscription based model to an advertising based model.
· RESULT: Not seeing this one take hold yet.
Prediction 6: Marketers will continue to shift more dollars into digital/interactive media programs – probably an additional 3-5% in FY08.
· RESULT: Intuitively, I believe this one is on track… although we’re only in the first quarter, but when the likes of Ziff Davis file bankruptcy because they’re not getting enough print advertising revenue, the dollars are going somewhere.
Prediction 8: Interactive and digital headcount will continue to be constrained throughout the year, driving people costs higher.
· RESULT: See any employment board and you’ll see the constraint in supply the industry is dealing with.
Scott
media predictions FY08 interactive search digital TV US Upfront Writers Strike advertising agencies media marketing HP Hewlett Packard Scott Berg update
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