We are testing an updated design for the home page of HP.com with a small percentage of users who come to the site. Some of you may have seen this already.
Why are we doing this you ask? Well, a home page is never perfect and it is constantly under pressure to perform better. HP has the unique privilege of having one of the broadest offerings of products and services in our industry serving a wide variety of customers from consumers, micro and small businesses to large enterprises. The home page has to work for all our customer segments and product lines. If we try to put all the important links onto one view it is somewhat overwhelming. While the current home page is functional, we believe there is opportunity to make it simpler and more task oriented, revealing content as users request it. We also wanted to use some new design elements to market our products and services more effectively.
So, in the spirit of continuous experimentation we are once again testing.
If you have seen this updated page please give us feedback. Or respond to this blog. |
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