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Research, Technology, and Teamwork blog by Susie Wee

Rotating blog post styles

Published 19 June 2007, 08:07 AM

I was comparing notes with Alex about blog post styles. I've been blogging for a few months now, so I'm probably still in the "finding my voice" phase. One thing that I've been doing is changing things up by rotating styles between a serious post, a silly post, a technology post, a research post, a management post, a teamwork post, a sports post, and so on. My hope is that there will be a little something for different readers... so I don't bore or lose a particular class of readers for too long. Does this defy conventional blog wisdom?

Another advantage of rotating styles is that I can follow more silly posts with more serious ones. I'm not sure why, but for some reason I feel the need to do this... perhaps so that people don't think I've totally lost it. (Feel free to psychoanalyze me with that confession.) Well, the joke was on me. I posted "The man pays!" and "I'm a Guitar Hero!" with the full intention of following up with a serious post, but then our access system was upgraded into a form that was incompatible with our blog editing and commenting software. So, I haven't been able to post a more serious follow-up until now!

This raises a few questions:

First, what do you think about rotating styles? Should I go with the more conventional approach of choosing an audience and sticking with one style? Or, is this approach of rotating styles okay? Does this defy conventional blog wisdom?

Second, this upgrade accident forced me to sit on a "silly post" for a couple weeks, which actually made me feel a little uncomfortable. What do you think of silly posts on a corporate blog? What do you think about me sitting on a silly post for a while?

Finally, on a personal note, please let me know if you have any feedback or advice for me on blog post styles. What styles/posts have you liked or disliked? What would you like to see more or less of?

Most importantly, I sincerely thank you for taking the time to visit and read my blog! I deeply apologize for losing any comments you might have submitted in the last week. Again, thank you for visiting!
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Hi Susie. My $0.02: I read a lot of different feeds with a lot of different styles. Some are narrowly focused, some range over topics. Some are serious in tone, some are goofy. The thing they all have in common (for me) is that they are authentic reflections of the author's view on the world. I recognize that writing a corporate blog may complicate the issue somewhat (which, in all honesty, is why I rarely read corporate blogs). That long-winded comment said, personally, I like the mix of styles and subjects.
# Friday, June 22, 2007 11:38 AM by erikmazzone
Erik: Good point. Since a reader may read different blogs to get a mix of different styles... why not rotate styles in one blog! Thanks for the input!
# Saturday, June 23, 2007 05:03 PM by Susie Wee

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